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Detalles del Evento

Background

How an issue is framed critically influences public response and outcomes. High profile examples include such conflicts as between Apple and the FBI over consumer data, and between Cisco and its Chinese rivals Huawei and ZTE over the U.S. network equipment market.

Issue frames do not arise by chance; they are the conscious products of key stakeholders. During this workshop, Professor Bach will provide nonmarket managers and public relations specialists with in-depth analyses of effective issue framing, shedding light on core principles for strategically shaping dialog on critical issues.

The Workshop

Grounded in the core insights of David Bach and Daniel J. Blake’s “Frame or Get Framed: The Critical Role of Issue Framing in Nonmarket Management”, the program will cultivate practical understanding through simulation exercises on and discussions of pressing contemporary issues.

Participants will learn key strategic principles and framing skills based on internationally impactful case studies. Participants will present and gain live feedback from David Bach and their peers, as well as gain experience by critically assessing competitors’ strategic plans under Bach’s models.

WHO SHOULD ATTEND

This half-day program is designed for professionals who are involved or interested in the fields of Marketing, Public Relations, Government Relations, Risk Management, Content Development or Communications.

Reading Materials

Please read the articles below before January 12, 2017:

http://insights.som.yale.edu/insights/frame-or-get-framed
https://www.washingtonpost.com/business/technology/huaweis-us-competitors-among-those-pushing-for-scrutiny-of-chinese-tech-firm/2012/10/10/b84d8d16-1256-11e2-a16b-2c110031514a_story.html
http://uk.reuters.com/article/sppage024-ld207311-oisnr-idUKLD20731120081114

Event Language

The language of the event will be English, with simultaneous translation into Chinese provided.

Note: The event is open to the public for registration, BUT only the successful registrants will be notified to participate. We CANNOT accept walk-ins and in-person payments.


Please note: All attendee information collected by Yale Center Beijing through the event registration form on this website, or by any other means, will be kept strictly confidential. Yale Center Beijing will never distribute, sell, license, or otherwise make available for any purpose, any attendee information to any third party, unless otherwise required by law.

Agenda

13:30

14:00

Registration

14:00

17:00

Conferenciantes

  • Prof. David Bach (Senior Associate Dean for the Executive MBA and Global Programs & Professor in the Practice of Management, Yale SOM)

    Prof. David Bach

    Senior Associate Dean for the Executive MBA and Global Programs & Professor in the Practice of Management, Yale SOM

    Read Bio

Documentos

Entradas

Standard Ticket

NOTE: The event is open to the public for registration, BUT only the successful registrants will be notified to participate. We CANNOT accept walk-ins and in-person payments.

Gratis

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