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Detalles del Evento

Zhang Mei will share her stories of bringing innovation into China's tourism industry 16 years ago through her first entrepreneurial ventures, WildChina and Beshan, both of which provide off-the-beaten-path journeys while emphasizing premium-quality service. She will discuss how WildChina trips have enabled clients to explore the remote corners of China in a sustainable and responsible manner.

Zhang Mei and Leo Li will then talk about the birth of NewUGo ("Avocado" in Chinese) Travel, their most recent innovation following WildChina and Beshan. They will share the stories of a few interesting locals who are popular "Avocados" on the NewUGo platform, and how the company's economic sharing model empowers local communities.

During Q&A, attendants will enjoy a selection of local snacks made by Avocado guides in Yunnan and Guizhou.


The language of the event will be Chinese.


2:30-3:00 pm: Registration
3:00-4:30 pm: Talk and Q&A

Registration and Payment

Ticket: Free for students; RMB 60 for others

Please note: All attendee information collected by Yale Center Beijing through the event registration form on this website, or by any other means, will be kept strictly confidential. Yale Center Beijing will never distribute, sell, license, or otherwise make available for any purpose, any attendee information to any third party, unless otherwise required by law.


  • Leo Li (Co-founder and Chief Operating Officer of NewUGo Travel)

    Leo Li

    Co-founder and Chief Operating Officer of NewUGo Travel

    Leer Biografía
  • Mei Zhang (Founder of WildChina, Beshan Travel, and NewUGo Travel)

    Mei Zhang

    Founder of WildChina, Beshan Travel, and NewUGo Travel

    Leer Biografía


Standard Ticket
RMB 60
Student Ticket



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